I have a sister who just turned ten, and is thus part of the target demographic of the Main Street series. Unfortunately, she is a not a Reader. For her, reading is something torturous forced upon her by evil parents and teachers to interrupt her computer and television time. She would rather, I think, do math problems than read a book. (My little brother, however, is following the example of his other siblings and reads voraciously and far above grade level, so that is some comfort.) So despite the fact that I do have an “in” to this age range, I don’t really know much about what kids that age like to read nowadays apart from Hannah Montana novelizations.
A question that the upcoming BSC prequel/reissues raised for me is what it all means for the fate of the Main Street series. Now, I like Main Street. I like how it focuses on the lives of both and the adults and the children. You rarely got insight into the adult world in the BSC–it was all about the fantasy of thirteen-year-olds leading independent lives. The girls in Main Street are fairly independent for their ages as well, considering that most parents nowadays wouldn’t let a fifth grader go more than a one-block radius from home without an adult present, but adults in Main Street are not just there to be parents who need their lack of parenting skills to be supplemented by some eleven and thirteen-year-olds who pretty much know everything about child-rearing. No, in Main Street they have their own problems and lives and interesting plots. Mim and Mr. Pennington, hot stuff, right?!
Yet I’ve always wondered, ever since I first heard of the series, about how well it is possible for Main Street to sell. Girls who hang out at their grandmothers’ sewing store? That does indeed sound like something that Ann M. Martin would fantasize about, but perhaps not something that would interest preteen girls. The books, while they do deal with heavier issues than the BSC, retain a kind of slow, old-fashioned pace, kind of like Mayberry RFD. Perhaps I am just buying into marketing hype, but that doesn’t seem to me to be the kind of thing that KIDS TODAY! would be into. I would have been into it, but I was also a loser with no friends who sat in my room making weird crafty things.
Anyway, the fact that the focus seems to be shifting back to the BSC makes me wonder if this is somehow a bad sign for Main Street. On Amazon, the most recent Main Street book came out at the beginning of last month. It’s ranked around 10,000, which seems pretty respectable to me. There are no listings for a next Main Street book, though. Perhaps it just means that Ann has been busy with the prequel and the presumed editing of the reissues to write another Main Street book. If the prequel does well, it could be feasible that Ann would do more with her BSC characters, which I think would not bode well for Main Street.
What do you think? Has Main Street been a success? How do you think that the upcoming BSC excitement will affect the series?